"Generation Like" Discussion Questions

"Generation Like"

1. Using examples from the documentary to explain these terms "engagement," "interaction," "reach," and "target."

Engagement is what one is interested in and how/if they share the piece of information. It is essentially the number of people that have interacted with the post.

Interaction is the response to the information or what ever the user does with the content. They can choose to share, comment, and/or like.

Reach is how many people could have viewed it, whether they chose to or not. It is the number of people exposed to the content.

Target is a way to direct a message at a certain group of people. An example was discussed in the documentary where the celebrity in "Vampire Diaries" liked a same product as another large group of people. This celebrity could chose to help promote that product to that group of people later in time.

2. Explain what "Like"ing someone's post on Facebook means to you.

It means agreeing with what they are saying or favoring an idea, picture, or video they shared/posted.

3. Does knowing others "Like" what you "Like" influence you? Explain.

Yes, it is "self empowering" and even encouraging. We desire to be agreed with and liked by others.

4. Explain the comcept of "influencer."

One that influences others in their social network to perform an action or change an attitude. For example, posts that ask you to like or share this if you (fill in blank) or to win a (fill in blank).

5. Explain how marketing Oreo along with a current issue helped the sale of Oreo. 

Oreo helped promote itself through current social issues or "in the now" news and they called it the "Daily Twist." Because Oreo was involved with the social stances when people like and agree with the social aspects that Oreo associates itself with, people like Oreo.

6. How do companies use social media to advertise?

The things we "like" or share about certain ideas, movies, actors, products, etc. other companies can see. We are increasing the value of these things by "like"ing them and being active users.

7. How are marketers using social media to build "brand trust"?

Social media is used to build "brand trust" by having the audience engage and interact with the brand. The brand can gain trust if the company is active social media users and really takes the time to respond and ignite discussion with a consumer. One way "brand trust" can lose credibility is to spam the audience with ways to purchase products immediately. Advertising through social media is not about that. It is about creating a relationship with consumers. Many companies use entertainment to capture attention and to break the ice for discussion.

8. How do celebrities use social media to advertise?

Celebrities can tell which people like the celebrity and also like the same product or brand as they do as well. It's essentially when the celebrity "likes" a product, idea, movie, etc. and a fan of that celebrity liked that same product, idea, movie, etc. too. The celebrity can do with this what they wish. It could lead to an advertising promotion where the celebrity teamed up with a product to generate sales and brand identity.

9. What is Corporate Sponsorship?

When Corporations fund you and help you essentially become more famous or a little more wealthy in return for showing off and promoting their product(s).

10. Are marketers being transparent or invisible when using technology as described in the documentary?

Marketers are being transparent because they want the audience to do the selling for them. They want you to feel like a brand or celebrity is just like another "friend" on your account.

11. How is the Hunger Games plot a lot like advertising using social media?

A user has to get sponsors and make connections with followers. In the movie people in the game have to get important people to like them to help them survive. If your users like you they help you make it to the top.